Events

How can lower-carbon behaviour be mainstreamed?

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02 October 2009

10:00am

Changing the public's use of energy at home and on the move is critical for reducing the UK's overall contribution to climate change. However, beyond the environmentally inclined, there is a very substantial group of people who are doing very little in response to climate change communications and policies. ippr’s Consumer Power research has investigated why this has been the case and how lower-carbon behaviour can be stimulated among a key segment of this group.

Based on evidence from deliberative workshops with members of the public in the UK, observations of home energy assessments and interviews, our research sets out guidelines for making lower-carbon choices more mainstream – for use by anyone interested in designing policies, communications, products and services aimed at increasing the uptake of lower-carbon behaviour.

ippr is hosting a launch of this study and a discussion of its findings under Chatham House rules on Friday 2 October, 10.00-12.00 at the Design Council, 34 Bow Street, London, WC2E 7DL.

Panellists will include Solitaire Townsend (Co-founder, Futerra), Greg Rowland (Founder, Greg Rowland Semiotics), and more.

Please RSVP to Reg Platt at r.platt@ippr.org or 0207 470 6129 as soon as possible as places are limited.

Please note that the meeting will start promptly at 10:00.