A Bit Rich? What the wealthy think about giving

ippr explored the attitudes and motivations of the affluent and the rich towards giving. This group has more money to give than most, yet statistics suggest a complicated, sometimes regressive, relationship between income and giving patterns.

The report offers a different framework for thinking about giving behaviour and suggests that the key to increasing giving in Britain lies in changing attitudes rather than practices.

Importantly, it argues that encouraging people to give time is vital if a culture of giving is to develop.