A rising tide: Strengthening public permission for climate action
Article
One of the by-products of climate change being so multifaceted is that there are almost infinite ways to discuss it. You can focus on risk or opportunity, jobs or generations, humans, or the natural world, and so on. This begs the question: which of these many stories is the most powerful in building permission for climate action with ordinary voters?
There are numerous ways we can rise to that challenge. Rebuttal is important, but so is telling our own compelling story to voters. A big task is keeping the salience – that is, prioritisation – of climate change relatively high among ordinary voters, especially as other issues (such as the cost of living or the war in Ukraine) compete for the public’s attention.
This paper sought an answer to the question: 'Which thematic narrative or message performs best to increase permission among UK voters for government action on climate change?'
Click the links below to download the full randomised control trial (RCT) data below.
Related items
Dr Parth Patel on BBC Politics Live - July 2024
IPPR's Dr Parth Patel on BBC Politics Live discussing the new Labour government, Covid, migration and international affairsA ‘mandate’ to deliver: Who voted Labour and what do they want?
This year’s general election saw the Labour party achieve a historic landslide, winning 218 new seats and a comfortable majority in the House of Commons.Half of us: Turnout patterns at the 2024 general election
One-half of adults in this country voted at the 2024 general election, the lowest share of the population to vote since universal suffrage.