This book explores the age stereotypes that lead to discrimination and looks at the economic, business and individual grounds for government action.

Faced with an ageing population, a pensions shortfall and mounting evidence of age discrimination, the Government has promised to outlaw age discrimination in work and training - but not in public services - by 2006.

This book questions, amongst other things, whether the 1970s litigation model of discrimination legislation the Government proposes will deliver the vast change needed in culture and practice.

Rather than expect older people to complain their way to equality, it explores an alternative, proactive strategy in which government, employers and service providers would share responsibility for promoting choice, participation and dignity for older people.

'Sex, race and age are useful ways of classifying populations because they tell us something about what happens on average. But they tell us little or nothing about an individual. Science and justice demand that the needs and capabilities of individuals are assessed individually, without prejudice from their sex, race or age. This book shows us how science can and should inform justice in public policy.'

- John Grimley Evans, Emeritus Professor of Geratology

'Ageism is said to be a more 'difficult' concept than other forms of discrimination. In this book, a thorough and balanced analysis, its bones are laid bare. What is abundantly clear is that current proposals are too cautious to change the culture in our workplaces, public services and everyday lives. We need a more positive approach to create a society that values and includes its older members. This book takes the argument a significant and convincing step in the right direction.'

-Tessa Harding, Senior Policy Adviser, Help the Aged