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While public interest in climate change issues has soared in recent years, people's behaviour has not become substantially greener. Lewis Dean has proposed a new Greener British Future competition along the lines of "Britain in Bloom" in which communities would compete on their 'greenness'.

A submission to ippr's Britain's Got Brains competition.

While public interest in climate change issues has soared in recent years, people's behaviour has not become substantially greener. Lewis Dean has proposed a new Greener British Future competition along the lines of "Britain in Bloom" in which communities would compete on their 'greenness'.