Steering Through Change: Winning the debate on road pricing

Article

This report examines current public attitudes towards road pricing in the UK and what motivates public opposition to the idea: who is opposed, why they are opposed, and what could win them over.

The UK faces two major problems associated with road transport: rising levels of congestion and increasing greenhouse gas emissions. Road pricing could be used to combat these problems, but despite broad support among transport policy experts, public attitudes remain a major barrier to its introduction.

This report examines current public attitudes towards road pricing in the UK and what motivates public opposition to the idea: who is opposed, why they are opposed, and what could win them over.

The authors investigate how attitudes are likely to change over time and set out how scheme design options and communications could be used to help alleviate public concerns about road pricing.

You can download the executive summary for free using the link below, and you can also download the Steering Through Change Evidence Report.

The detailed poll methodology and questionnaire is also available for free download.

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