ippr and PwC are working in partnership to consider how the future system of social care can be based on principles of fairness, sustainability and simplicity.

Our new work builds on 'Expectations & Aspirations: Public attitudes towards social care', published before the government's green paper, which highlighted that there could be a 'ticking timebomb' around the issue of social care with many families reluctant to care for elderly relatives.

This briefing is based on deliberative workshops that engaged people in debate about social care. It highlights that few are yet willing to face up to the challenges around costs of care.