A rising tide: Strengthening public permission for climate action
Article
One of the by-products of climate change being so multifaceted is that there are almost infinite ways to discuss it. You can focus on risk or opportunity, jobs or generations, humans, or the natural world, and so on. This begs the question: which of these many stories is the most powerful in building permission for climate action with ordinary voters?
There are numerous ways we can rise to that challenge. Rebuttal is important, but so is telling our own compelling story to voters. A big task is keeping the salience – that is, prioritisation – of climate change relatively high among ordinary voters, especially as other issues (such as the cost of living or the war in Ukraine) compete for the public’s attention.
This paper sought an answer to the question: 'Which thematic narrative or message performs best to increase permission among UK voters for government action on climate change?'
Click the links below to download the full randomised control trial (RCT) data below.
Related items
Forging ahead: Deciding the direction of IPPR's Migration Policy Unit
In our last blog post for the Migration Policy Unit we shared our new way of working as we endeavour to be inclusive and transparent in our policymaking process. In this blog we set out what our first and flagship project is for the policy…Who gets a good deal? Revealing public attitudes to transport in Great Britain
Transport isn’t working. That’s the message from the British public. This is especially true if you’re on a low income, disabled or living in the countryside. The cost of living crisis has exposed the shortcomings of our transport system,…Bhargav Srinivasa Desikan on TalkTV discussing AI
IPPR's Bhargav Srinivasa Desikan on TalkTV discussing his new report on the impact of generative AI on the UK labour market.